2 Jobs in Plantation, FL
Icarmandias is Hiring a Remote PPC Specialist
PPC Specialist
The PPC Specialist is responsible for paid digital efforts, including, but not limited to managing Google Ads campaigns (Search, YouTube, Display), Facebook/Instagram, LinkedIn, etc. A PPC Specialist manages pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance, ensuring the placed media ads perform to optimal KPIs according to each campaign’s objective.
Role Responsibilities include but are not limited to
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics)
- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
- Monitor and suggest improvements related to engagement metrics such as time on site, bounce rate, and session depth
- Manage campaign expenses, stay on budget, estimate monthly costs, and advise on spending recommendations
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Build and maintain weekly/monthly performance reports to clients analyzing trends, goals, opportunities, and KPIs.
- Collaborate with the Creative team on content creation that best relates to audience performance
- Conduct periodic SEO audits for improvements on client’s external, as well as internal, sites
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Keep up to date with paid search best practices, bid management systems, keyword development tools
Role Competencies
- Proficiency in Digital Marketing and PPC Advertising
- Certifications in Google Adwords, Facebook Blueprint, and other Social Media Platforms are a plus
- Passionately in tune with the latest social media developments, online behaviors, and trends
Job Type: Full-time
Pay: From $47,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Experience level:
- 2 years
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: Remote
Job Summary
Full Time
$66k-77k (estimate)
10/28/2023
05/08/2024
The job skills required for PPC Specialist include Advertising, Initiative, Digital Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a PPC Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by PPC Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for PPC Specialist positions, which can be used as a reference in future career path planning. As a PPC Specialist, it can be promoted into senior positions as an Advertising Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary PPC Specialist. You can explore the career advancement for a PPC Specialist below and select your interested title to get hiring information.
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